The Sims Studio is a division of Electronic Arts (EA), dedicated to developing and managing The Sims franchise, one of the best-selling video game series in history. The studio originated in collaboration with Maxis, the original creators of The Sims, and gradually took on full production responsibilities. Known for its unique life simulation gameplay, The Sims Studio has developed multiple core titles and expansion packs, allowing players to create, control, and simulate life with virtual characters in customizable environments. The studio continues to evolve the franchise, focusing on player creativity, storytelling, and open-ended gameplay that has captivated millions worldwide.
